This logo is on a billboard on US 12/18 near John Nolan Drive south of Madison. With the red and gold color scheme, each time I see that name - Hoorah! - I think it is a bar for U.S. Marine Corps clientèle. Then I remember that I'm in Madison and force that thought from my head. I doubt the owners even have a clue.
Madison's Hookah Lounge & Cafe is part of the new trend that makes smoking acceptable, as long as it is in a multi-cultural (read 'dhimmitude') context.
Hoorah! Sports & Shooting Bar. Now that could be a business model worth your investment.