ASSEMBLY BILL 265
An Act relating to: requiring the Department of Administration to study
the feasibility of developing a Wisconsin brand. (FE)2007 04-13.
A. Introduced by Representatives Wieckert, Mursau, Berceau, Albers,
Vos, Owens, Petrowski, Gunderson and Bies; cosponsored by
Senators Roessler and A. Lasee.
No surprise, the Wisconsin State Journal is going along with this gag.
At least a lot of high-powered folks want Wisconsin to have an updated brand image. Their goal is to develop an image that can better sell Wisconsin as a great place to live, spend a vacation and locate a fast-growing business as well as a great place to buy high quality products.
Meetings have met, speakers have spoken and researchers have researched.
There is even a bill circulating in the Legislature that would require the state to study the feasibility of developing a Wisconsin brand image.
We recommend Wisconsin refrain from spending any more than a token amount of taxpayer money on brand imaging. But a feasibility study is a good idea. If the study shows an opportunity to spruce up Wisconsin 's image, let 's do it.
The exercise should prove valuable -- not to mention fun.
You just can't make this stuff up.H/T - Althouse